Why do smart cybersecurity teams struggle to explain what they do? In this Community Spotlight, I sat down with Joel Benge to talk about messaging clarity, GTM alignment, and how technical teams can communicate without dumbing it down.

AI is answering buyer questions before anyone lands on your website. In this Community Spotlight, I sat down with Lee Cooper to talk about AEO, AI search, and what cybersecurity companies actually need to do to stay visible when there’s only one answer.

What makes cybersecurity content effective? Effective cybersecurity content respects the reader’s intelligence, focuses on real problems, avoids fear-based tactics, and translates expert insight without oversimplifying or exaggerating.