B2B cybersecurity marketers: it’s time to move beyond Google Ads and social posts. Connected TV (CTV) advertising is a cost-effective, high-impact way to reach your audience on Hulu, YouTube TV, Roku, and more. Learn how to start small and scale smart.

If you’re a cybersecurity startup trying to break into YouTube, don’t start by building a channel. Start with ads. This guide shows how YouTube ads give you faster traction, smarter insights, and a shortcut to better organic video performance.

CISOs are under constant pressure to prove the value of cybersecurity to the C-suite. Learn how vendors can support CISOs with practical, no-nonsense tools that make reporting, ROI calculation, and executive communication easier. Discover what CISOs really want from their cybersecurity vendors.

RSAC 2025 is one of the biggest cybersecurity business events of the year—but showing up isn’t enough. Without a solid game plan, vendors risk wasting time, money, and opportunities. In this guide, we break down exactly how to make RSAC worth the investment—from booth strategies and networking tactics to what vendors should absolutely avoid. Whether you're there to generate leads, close deals, or build brand awareness, these tips will help you stand out and succeed at RSAC 2025.

Cybersecurity sales is tough—long sales cycles, skeptical buyers, and constant ghosting. If you're still relying on outdated techniques, it's time to upgrade your approach. This guide covers 10 proven cyber sales prospecting strategies, from ABM and hyper-personalization to social selling and AI-powered automation. Learn how to engage high-value prospects, handle objections like a pro, and close deals faster.

With long sales cycles and multiple stakeholders, success comes from building relationships, not just pitching products. The best sales pros focus on trust, value, and consistent engagement, ensuring they’re the first call when buyers are ready.

A unified RevOps approach is essential for aligning Sales, Marketing, and Customer Success teams in B2B SaaS cybersecurity. Learn how streamlined collaboration and shared goals drive predictable growth in a high-stakes industry.

Looking for a better way to align your sales, marketing, and customer success teams? Zoho CRM Plus offers a seamless, all-in-one platform that keeps everything connected—without the silos created by using HubSpot for marketing and Salesforce for sales. Discover why Zoho CRM Plus is the smarter choice for growing businesses looking to streamline collaboration and drive results.

Success Hacks for Cybersecurity Startups

In cybersecurity, startups face unique challenges with limited budgets and small teams. This guide shares practical strategies for building lean teams, streamlining processes, and choosing affordable tools to maximize efficiency. If you're looking to scale your business without wasting resources, these success hacks are designed for you.